Wednesday, November 9, 2011

The Power Of Local Search - Mobilized

Over 50% Of Local Searches On Mobile Devices Result in Follow-up Actions
Or to put it another way - 1 out of every 2 people follow-up with a business they see in a local search on their mobile device. Also, more than 50% of searchers that follow up with a visit to the business make an in-store purchase. This is according to some recent research conducted by Google, Ipsos and the MMA (Mobile Marketing Association) and is outlined in the graph below.
This research underscores the power of mobile local search in impacting consumer behavior and it cannot be ignored by businesses who want to compete in a changing consumer landscape.
*Click graph image to load larger version.

RevLocal can help businesses to be found and stand out against their competitors in local search.

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