Tuesday, November 1, 2011

Top Ten Insights Fom Local University- (As Observed From Twitter) held their Local University workshop today in Western New York. Unfortunately this local search marketer was unable to attend and was relegated to "observing" via Twitter.
Nonetheless there were a lot of good insights shared by those present via the #localu hash tag.
Here is list of the top ten insights from that Twitter Feed:
  1. 63% of small businesses don't have an online presence.
  2. 97% of consumers are looking for information online
  3. 40% of local searches happen on mobile devices
  4. 40% of local searches are for local services/products
  5. Google & Bing use social signals as part of the ranking algorithm
  6. 70% of people trust online reviews
  7. 14% of all people you ask to review your business will do so.
  8. Sites that blog tend to get 55% more traffic.
  9. Google assembles your business listing from every imaginable source.
  10. Know Google better than Google knows Google.

Other Good Insights/Tips:
  • Make your WhoIs info matches your Google Places listing.
  • Not everyone uses your site navigation... offer multiple routes to your critical information.
  • Create a separate page for every business location and build links to it.
  • Meta descriptions should be written like Ads.
  • Social takes work and time- If you want to be noticed you have to share something interesting.

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